Third-party integrated systems
List of 3rd-party services we use
● Customer.io
● Affilka
● SMTP-services
● Google Analytics
Customer.io
This platform allows to unify one's customers data management, create personalized messages, and design emails in a single interface. We use this platform when sending letters to users by segments. The platform collects the following data:
id
first_name
last_name
date_birth
email
phone
registration ip
country
currency
balance
email_confirm.
Affilka
Affilka is an affiliate program we use to attract users to the site. Our affiliates earn a commission for the online promotion of our gambling services. The program collects the following types of users' data:
User:
tag
email
user identifier
date of birth
first name
last name
nickname
gender
language
sign up at
duplicate
self excluded
disabled
verified
country.
Transactions:
date from
date to
tag
user identifier
currency
wins sum in cents
bets sum in cents
rounds count
casino bets count
cashouts sum in cents
cashouts count
deposits
deposits sum in cents
deposits count
bonus issues sum in cents
additional deductions sum in cents
sports betting bets sum in cents
sports betting cancelled bets sum in cents
sports betting rejected bets sum in cents
sports betting wins sum in cents
sports betting win rollbacks sum in cents.
SMTP-services
We mostly use these services to send messages (various types of content) to the user's email specified upon registration.
Google Analytics
Google Analytics (GA) is a service from Google that allows you to track and analyze traffic on a website.
Google Analytics collects various data about website visitors, which can be divided into several categories:
Device and browser data
Location data
Session data
Conversion data
Demographic data.
Google Analytics collects data for several reasons:
To provide information about site performance
To improve the product
To personalize the experience of interacting with the site.
Google Analytics uses the collected data as follows:
Provides reports
Personalizes the collected data.
There is an option to enable/disable the collection of granular location-and-device data on a per- region basis. These data are collected by default. If you disable this option, Analytics does not collect the following data:
City
Latitude (of city)
Longitude (of city)
Browser minor version
Browser User-Agent string
Device brand
Device model
Device name
Operating system minor version
Platform minor version
Screen resolution.